SEO and AI search, explained plainly
Four articles, written to answer the questions we are asked most often on first calls. Each one is meant to be useful on its own, whether or not you ever speak to us. We publish when there is something worth saying rather than to a schedule, so the list stays short on purpose.
Written by Raoul (Alex) Müller, Founder · Last updated
Four articles
Budgets, AI visibility, local search and price. In the order most people need them.
SEO vs paid ads: which brings cheaper enquiries in the UK?
How to calculate cost per enquiry for each channel, why your market and timeframe change the answer, and the specific situations where paid ads genuinely win.
How to appear in ChatGPT and Google AI Overviews
The six signals that decide whether an assistant cites your business, what the data shows about the gap, and why nobody can guarantee you a citation.
How to win the Google map pack in your town
Google Business Profile field by field, NAP consistency, review flow, local citations and location pages that earn their place — with a ninety-day order of work.
How much does SEO cost in the UK?
What pushes the price up and down, what each budget level realistically buys, the warning signs in a quote, and our own entry price published in full.
If you would rather read about the work itself
These articles explain the thinking. The service pages explain what we do with it: the six workstreams of a monthly SEO programme, how we improve visibility in AI answers, paid ads managed to a cost per qualified enquiry, and the CRM work that stops enquiries leaking away once they arrive.
There is also a longer piece of research: our teardown of how a UK health brand earns millions of organic visits a month, including which parts of that model a smaller business can realistically copy.
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