SEO research from Digital Movement UK
Original analysis rather than reposted advice. Everything here is built on data we pulled ourselves, with the tool, the market and the collection date stated so anyone can check the working.
There is one study on this page today. We would rather list one piece of real research than pad a library with filler, so this page will stay short until there is something worth adding. New studies land here as we publish them.
Why one healthcare brand takes 2.4 million UK organic visits a month
An analysis of bupa.co.uk on Semrush UK data collected 18 June 2026, plus page-level measurements taken by hand from the live site. It exists in two versions: an open summary and the full report.
Bupa SEO teardown — summary
The headline findings in about a thousand words: the traffic, keyword and authority figures; the split between branded and non-branded search; the single page that ranks for 10,300 terms; the AI search numbers; and a full method note with the limitations set out. Free to read, free to quote, no email required.
Read the summaryBupa SEO teardown — full report
The complete nine-section teardown. It adds the full top-keyword and top-page tables, the five forces behind the rankings, the analysis of how 21,110 pages stay indexed, and a nine-step playbook for applying the model at a smaller scale. Free, but it asks for a name, email address and phone number before it opens.
Open the full reportIf you would rather talk than read
Research is useful for working out what is possible in a market. Working out what is possible in yours takes a look at your own numbers.
The services pages explain how we do this work as a programme rather than a report: SEO services covers keyword research, technical work, content, local search, links and reporting, and AI search optimisation covers being named and cited in ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews. The Digital Movement UK home page shows how the four services fit together.
If you want the version of this analysis pointed at your own domain and your own competitors, ask for it. We will tell you honestly where you can realistically rank and where you cannot.